06/02/2017 Tina 2Comment

Sometimes we need a little inspiration to get those creative juices flowing. When it comes to marketing, even the marketing geniuses need to see outstanding examples of marketing work. Sometimes looking at completely irrelevant industries’ outstanding marketing content can be valuable for you to come up with your own creations.  We can often find marketing that did well because it’s all publicly available to us. You can look up the marketing history of your favorite companies, or what they’re currently doing just by looking at their websites.  But there is one marketing channel that is particularly difficult to find good…

04/02/2017 Tina

We can easily start to lose ideas on what to provide with our email marketing content after a while, and a huge part of building a strong content marketing strategy is experimenting with new kinds of content so it’s important to mix it up. This guide is to give you a few ideas on new ways to get your list excited about your company in a whole new way. There may be a majority of your list that loves your current email marketing strategies, but mixing it up can expand your reach and become more attractive to different types of…

04/02/2017 Tina

So how do you generate leads in the first place? Well, let’s review that components that create the whole process of lead generation for your email marketing. First, a visitor has discovered your business through one of your marketing channels which could be anything from PPC, to content marketing, to social media. Every one of these channels that attract visitors need to have a call to action which is an image, button, or message that calls the visitor to take an action on your website that eventually leads to a landing page that has a distinct purpose like a free…

04/02/2017 Tina

The only way to ensure that your email marketing is reaching its full potential is by experimenting with small tweaks and changes to your list. Email marketing has in depth analytics so you can keep track of what your prospects are responding to. 1. Personalize more than just the name. Making sure you include the recipient name is an important first step, but there are many more ways to personalize your emails. An option for further customization is sending messages that are custom to their action and other information you have about them. 2. Email marketers can sometimes be stuck on…

04/02/2017 Tina

Some of the email assumptions that have been told time and time again may have not been true and may guide your email marketing in the wrong direction. Here is a list of myths that millions of people believe, and the facts that disprove them.    1. Buying an email list is a fast and reliable way to gain contacts. Many marketers believe that this is a shortcut to gaining thousands of leads in minutes, but these contacts have no idea who you are and did not show interest in your company in the first place. This is a quick…